Keep activity and confirmed outcomes separate. Every connection shows what it can measure.
PHONE
Your existing business number
Save your number. Import authorized incoming-call logs or add records manually. Review answered and missed calls, then record genuine enquiries.
Rogers, Bell or Telus records need an authorized export or compatible connection.CAMPAIGN PHONE
A separate number. The same business.
An assigned number forwards calls to your saved business phone and records campaign-call activity. Update the destination in Setup.
Telephone service and number activation are required. Optional number: $200/year + HST; usage terms apply.WEBSITE & QR
Follow the visit and response
Download your unique snippet and campaign QR. Measure consented website sessions, form events and call clicks. Change the QR destination without reprinting the code.
A form event or call click is activity, not an automatically confirmed lead.GOOGLE & META ADS
Put spend beside outcomes
Authorize a supported advertising account and select a campaign after FlyerRun’s connection is enabled. Or enter figures from your platform report.
Platform conversions use separate attribution rules and can overlap.GOOGLE BUSINESS PROFILE
See local interest
Use a tagged profile website link. Enter monthly profile views, website clicks, call clicks and direction requests from Google Performance.
Profile API sync is not enabled. A profile call click is not proof of an answered call.EMAIL, SMS & REFERRALS
Keep the source with the visit
Create a tagged campaign link for messages or a referring partner. The installed website snippet records the source after consent.
This measures website responses; it does not send messages or measure email opens.
A REPORT BUILT FOR DECISIONS
Understand the month in four steps.
01
Choose the month
Use the year graph to open a monthly view. Blue shows call records; gold shows QR openings. Switch between business logs and forwarded calls.
02
Review enquiries
Check calls and forms. Record bookings, customers and received revenue.
03
Check the comparison
See campaign costs and data coverage. Compare enquiry costs only for matched periods.
04
Save your plan
Use the observations to choose next steps. Download a CSV or print your monthly review.
READ THE NUMBERS WITH CONFIDENCE
Clear figures. Clear limits.
What counts as a business result?
Your entered monthly totals or saved enquiry outcomes. Revenue follows the enquiry month and your current saved outcome. It is not bank-verified profit or a cash-flow statement.
Will the same response be counted twice?
Entered figures replace the measured figure for that metric. Call logs and forwarded calls stay separate because they may overlap. Campaign totals are not deduplicated people across every channel.
What do the observations tell me?
They highlight missed calls, incomplete spend, unreviewed responses and comparable enquiry costs. Full-month growth comparisons require complete figures for the same campaigns.
What can I use without connecting ad or telephone accounts?
Your website snippet, campaign QR, tagged links, manual call records and monthly figures. Automatic ad imports and forwarding calls require activated provider connections.
Make your next month a clearer one.
Start with one campaign. Add the channels you use.